In the near future, we are going to see most people walking around with WiFi enabled phones. Despite the fact that we can’t get iPhone service in Montana, the iPhone’s success is pushing cell providers to allow WiFi on their phones. So this will happen, even here in Billings.
The next step will be to have WiFi networks readily available. While Billings is working on a WiFi network, and we all know where hotspots are. But it’s going to be a long time before public networks (here or anywhere else) are the rule.
I think an opportunity will exist for progressive SMBs to turn the WiFi trend into a competitive advantage through creative uses of their own hotspots. So I’m going to start a recurring post on this site containing possible WiFi applications for consumer oriented SMBs.
I’ll start off with a real simple one:
Collect instant customer feedback via a 1-click satisfaction rating. SMBs and consumers will subscribe to an as-yet-unbuilt-service with a short catchy name. The SMB will get a short code and some window decals to place by their door. Customers will do a few quick clicks on their way out to provide feedback on their experience. For this effort, they will be provided with a coupon for that or some complementary store. The SMB will receive the feedback instantly and will get the customer information for their marketing database.
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