For anyone trying to run a business in the 21st century, an employee who “doesn’t know” how to use computers is more common than we’d like to admit. They “know” how to use their computer; they just can’t understand how to use it productively. If I tried to tell my boss that I can’t be productive because I can’t figure out how to use my phone, I’m sure I’d be fired on the spot. So why do we tolerate it when people say that about their PC or their software?
Seth Godin talks about the difference between “not knowing” and “not wanting to know”. He’s talking about the difference as it relates to marketing, but it’s just as applicable to technology. I spend a lot of time with relatively few users trying to get them to understand how their systems work. Perhaps I could better spend my time maximizing the productivity of those users who do get it?
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